SEO Specialist

Job Description

• Develop and implement SEO strategies to improve search engine rankings and organic traffic.
• Conduct in-depth keyword research and competitor analysis to optimize website content, meta tags, titles, and structure for SEO.
• Plan and oversee content creation based on SEO insights, audience behavior, and market trends while ensuring brand tone consistency.
• Monitor and enhance site speed, indexing, and technical SEO performance to align with search engine algorithms.
• Develop and execute link-building strategies, establish partnerships with reputable sites, and improve the brand’s presence in relevant directories.
• Track keyword rankings, organic traffic, engagement metrics, and conversion rates, providing data-driven insights using tools such as Google Analytics, Ahrefs, SEMrush, and Search Console.
• Work closely with content, marketing, and social media teams to ensure consistent messaging and optimized content distribution.

Requirements:

• 3 to 5 years of experience in SEO and digital marketing.
• Expertise in on-page and off-page SEO, keyword research, and content optimization.
• Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, and Google Search Console.
• Familiarity with HTML, CSS, and web performance optimization.
• Strong analytical skills with keen attention to detail.
• Ability to manage projects, prioritize tasks, and collaborate effectively with cross-functional teams.
• Bachelor's degree in Marketing, Journalism, or a related field.