•Main Objective:
As a social media manager, you'll manage an organization’s online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns.
•Main Responsibilities
-Develop creative and engaging social media strategies
-Manage the day-to-day handling of all social media channels such as LinkedIn, Instagram
-Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
-Develop, launch and manage new competitions and campaigns
-Manage and facilitate social media communities by responding to social media posts and developing discussions
-Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics
-Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
-Analyze competitor activity
-Recommend improvements to increase performance
-Set targets to increase brand awareness and increase customer engagement
-Manage, motivate and coach junior staff such as social media executives or assistants
Requirements
-Solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
-Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to use effective storytelling techniques
-Knowledge and understanding of algorithms and search engine optimization
-Creative skills for contributing new and innovative ideas
-Strong communication and people skills for articulating ideas to colleagues and clients