Job Description
About Tapsi:
TAPSI started its journey in May 2016 with a team of 10 Iranian experts, and today it has transformed into a leading super app in Iran. We offer a wide range of services, including intercity and intracity travel, instant parcel delivery, food ordering, online shopping, and more—all in one platform. With over 20 million users across 28+ cities and a team of 1,000+ passionate members, TAPSI is constantly expanding and evolving. Our team draws energy from the positive impact we make on people’s daily lives. We are committed to continuous innovation, always seeking ways to improve and grow.
Join TAPSI and discover a place where you can push your limits, innovate, and thrive.
About the role:
We are looking for a results-oriented performance marketing specialist to join our growing marketing team and take the lead in driving user acquisition across digital channels. This role is ideal for a data-driven marketer who thrives on optimizing campaigns, testing new ideas, and scaling growth through smart, strategic performance initiatives.
Responsibilities:
- Plan, launch, and optimize digital marketing campaigns across multiple platforms, including Google Ads, app stores, and agency networks, to acquire new customers.
- Develop, implement, and fine-tune bidding strategies to maximize campaign performance and efficiency.
- Collaborate with agencies, ad networks, and internal teams to ensure seamless execution and alignment with business goals.
- A/B test creative assets, audience targeting, and ad placements to improve CPI, CPA, CAC, CPC, and conversion rates.
- Monitor and analyze campaign performance, extracting insights from dashboards, analytics tools, and attribution platforms.
- Track and report key performance metrics (KPIs) such as CTR, CPA, LTV, and retention rates.
- Work with product and analytics teams to enhance tracking, attribution models, and reporting accuracy and funnel optimization.
Requirements:
- +2 years of experience in digital marketing, with a focus on performance marketing, user acquisition, and app marketing.
- Hands-on experience with Google Ads, App Store Search Ads, and other paid media platforms.
- Strong proficiency in analytics tools (Google Analytics, Firebase, Adtrace, Metrix, etc.).
- Experience in campaign execution, analysis, and optimization to drive app installs and web traffic.
- Excellent communication and project management skills, with the ability to manage multiple campaigns simultaneously.
