Brand Manager

Job Description

• Develop and implement brand strategies to increase awareness and strengthen the target market.
• Oversee the implementation of advertising programs and marketing activities.
• Analyze the market and identify new opportunities for brand growth.
• Coordinate with internal and external teams to ensure alignment with brand goals.
• Evaluate brand performance and provide periodic reports to senior management.
• Create and maintain brand visual and content identity (Brand Identity).
• Manage brand public relations and media relations.
• Monitor customer satisfaction and user experience (Customer Experience).
• Monitor and evaluate brand performance through key performance indicators (KPIs).
• Collaborate with sales, marketing, and product design teams to coordinate strategies.
• Manage brand budget and optimize costs.
• Innovate in brand promotion methods and develop creative campaigns.

Requirements:

• Skills in using digital marketing tools and related software.