Digital Marketing Specialist

Job Description

As a digital marketing expert, you’ll be responsible for shaping and enhancing our digital presence to drive brand awareness and customer engagement. Your role will focus on online strategies and data-driven marketing.

Key responsibilities include:

Digital Marketing and Campaigns:

• Collaborate to create and manage digital marketing campaigns across various platforms, including social media, content marketing, and SEO.
• Optimize our online presence using advanced digital marketing tools.
• Monitor and analyze campaign performance, making necessary adjustments to improve results.
• Analyze customers and analysis of competitors' sites.

Content Creation and Storytelling:

• Cooperate in developing compelling digital content that resonates with our audience and highlights the benefits of our products.
• Collaborate with technical teams to transform complex information into engaging content.

Lead Generation and Conversion:

• Design and implement online lead-generation strategies to attract potential clients.
• Work closely with the sales team to convert leads generated online into customers.
• Analytics and Performance Measurement:
• Utilize data analytics to assess the effectiveness of digital marketing efforts.
• Monitor KPIs such as website traffic, conversion rates, and digital customer engagement.

Requirements:

• Proficiency in digital marketing tools and platforms.
• Strong analytical skills with a focus on data-driven decision-making.
• Experience in SEO and online lead generation.
• Proficient in Google Analytics and Google Webmaster Tools.
• Strong communication and presentation skills.
• Creative thinking and problem-solving abilities.
• Excellent written and verbal communication skills.
• Familiarity with construction materials is advantageous.
• Proficiency in English; above intermediate.
• Proficiency in Adobe Illustrator and InDesign is a plus.