Marketing Communications Manager

Job Description

Develop and Execute Communication Strategies:

• Create comprehensive communication plans including driver communication content, in-app notifications, SMS campaigns, and social media engagement.
• Ensure all communications are aligned with Snapp’s brand voice and guidelines.

Manage and Lead Teams:

• Oversee the graphic design, content, and social media teams to ensure cohesive and effective communication strategies.
• Foster a collaborative environment that encourages creativity and innovation across teams.

Enhance Driver Engagement:

• Increase driver engagement scores through targeted communication campaigns.
• Develop and execute quarterly surveys to assess driver satisfaction and areas for improvement.

Data-Driven Insights:

• Utilize data analytics to measure the effectiveness of communication strategies.
• Provide monthly reports on key metrics such as engagement rates, feedback scores, and campaign ROI.

Brand Consistency:

• Maintain a consistent and positive brand image across all driver touchpoints.
• Develop and enforce brand guidelines across various channels.

Driver Retention:

• Develop and execute retention strategies to reduce driver churn.
• Implement programs and initiatives based on driver feedback to improve their overall experience and satisfaction.