Job Description

  • Accelerate growth and achieve budget turnover through establishing and executing marketing programs that directly contribute to sales, brand recognition, and customer satisfaction.
  • Responsible for developing and implementing marketing plans for bakery or patisserie/chocolate.
  • Responsible for developing and implementing marketing plans tailored for each customer/channel.
  • Responsible for survey/research pertaining to market knowledge, customer knowledge, competitor analysis, and consumer analysis, to develop the market opportunities, and update the product mix.
  • Responsible for the product management processes and implementation -To work with the R&D and sales department on the stage and gate of the new product launch, execution, and follow-up.
  • Responsible for developing marketing communication plans which include 1-to-1 communication, online communications, on-ground events, and PR to support the launch of the new product to support the sales team.

Requirements

  • Bachelor's or Master's degree in Food Science is preferable.
  • At least ten years of experience in marketing, preferably in food ingredients in business-to-business or consumer markets.
  • Good command of written and spoken English.
  • Good project management skills.
  • Excellent command of PowerPoint.
  • Good knowledge of Excel, and Word.
  • Good communication skills and team player.
  • Creative, energetic, and self-motivated.
  • Strong business acumen.
  • Ability to make decisions and build consensus.
  • Ability to work interdependence with other departments and colleagues, for instance, marketing manager, R&D, sales, technical advisor, operations, etc.

Employment Type

  • Full Time

Seniority

Details

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