Trade Marketing Manager

Job Description

We are searching for a highly motivated and results-oriented trade marketing manager to develop and implement strategic marketing initiatives specifically for our pharmacy channel. You will play a crucial role in driving sales growth, brand awareness, and market share within pharmacies nationwide.

Responsibilities:

• Develop and execute comprehensive trade marketing plans for pharmacies, aligned with overall marketing objectives.
• Build and maintain strong relationships with pharmacy key accounts.
• Identify and negotiate strategic trade promotions and merchandising programs to maximize in-store visibility and sales.
• Manage and analyze trade spend, ensuring efficient use of resources and return on investment (ROI).
• Develop and implement marketing materials specifically tailored for pharmacies (e.g., shelf talkers, brochures, POS displays).
• Oversee product launches within pharmacies, creating excitement and generating sales.
• Collaborate with sales, marketing, and distribution teams to ensure alignment and optimize trade marketing efforts.
• Track market trends and competitors’ activity within the pharmacy channel, providing insights and recommendations.

Requirements:

• Master's degree in Marketing, Business Administration, or a related field (preferred).
• At least 3 to 5 years of experience in trade marketing management, specifically within the pharmacy channel.
• Strong ability in team leadership and team management.
• Proven track record of developing and implementing successful trade marketing programs that drive sales growth.
• Strong understanding of pharmacy operations and buying behaviors.
• Excellent relationship-building and communication skills, with the ability to influence pharmacy decision-makers.
• Strong analytical skills with the ability to track and measure results.