SEO Specialist

Job Description

We are looking for an SEO specialist to join our dynamic team and help drive the growth of our online presence. In this role, you will develop and implement effective SEO strategies, optimize website content, and analyze performance metrics to improve search engine rankings and increase organic traffic. Your expertise will be pivotal in shaping our digital footprint and ensuring our content reaches the right audience.

Job Purpose:

The purpose of this role is to enhance the visibility and performance of our digital assets through effective search engine optimization strategies. This position supports the marketing department and aligns with our mission to connect with our audience, grow brand awareness, and achieve sustainable business growth through organic traffic and lead generation.

Duties:

• Conducting keyword research to identify high-value search terms.
• Optimizing on-page elements (title tags, meta descriptions, headers, etc.) for SEO.
• Implementing off-page SEO strategies, including link-building.
• Performing technical SEO audits and ensuring the site is technically optimized.
• Monitoring website traffic, rankings, and other key performance indicators (KPIs).
• Staying up-to-date with SEO trends and algorithm updates.
• Collaborating with content teams to optimize blog posts, landing pages, and other web content.
• Providing SEO recommendations and creating detailed reports for management

Key Responsibilities:

• Optimize websites for higher search engine rankings.
• Increase organic traffic and website visibility.
• Ensure websites are technically sound and follow SEO best practices.

Requirements:

• Education: A degree in Marketing, Communications, Computer Science, or a related field is preferred but not mandatory
• Experience: At least 2 years of experience in SEO
• Technical Skills: Proficiency with SEO tools like Google Analytics, SEMrush, and Ahrefs.
• Experience with on-page and technical SEO.
• Strong understanding of Google’s search algorithms and ranking factors

Soft Skills:

• Strong attention to detail.
• Analytical mindset.
• Good communication and collaboration skills.
• Ability to work under pressure and meet deadlines.
• Adaptability to changes in SEO algorithms

Career Path:

This role offers exciting opportunities for career progression within digital marketing. With proven performance and experience, you can advance from an SEO specialist to a senior SEO specialist within 2 to 3 years. Over time, this can lead to mid-level roles such as SEO manager (3 to 5 years) and ultimately senior positions like head of SEO or head of digital marketing after 5+ years.

Benefits:

• Competitive salary.
• Result-oriented and full remote work options.
• Professional development opportunities (e.g., training programs, certifications).
• Paid time off and sick leave.
• Career growth opportunities and access to professional development. resources.